Zazzlepreneurs! Learn how to use Google Trends for Niche Product Tags , Titles and Keywords
What is 'Google Trends' and how can it benefit you?
Quite simply, Google Trends is a tool provided by Google that tracks the popularity of search terms over time and you can use this data to discover niche markets that are on the rise along with ideas for titles, tags and keywords that are commonly used by your target customers. The aim here is to discover tags that are NOT commonly used on Zazzle but ARE commonly used by your customers so you can soar to the top pages in Zazzle marketplace searches. With low competition tags and keywords this is a real possibility!
Summary Guide - How to use Google Trends
1. Search Phrase:
Go to the Google Trends website and type in a keyword related to your niche. For example, if you're interested in selling pet owner products, you might type in "dog owner gifts." (page down for case study).
2. Related Topics:
Google Trends will show you a graph of the search volume for that keyword over time. This will give you an idea of how popular the keyword is, and whether it's on the rise or decline. You can also use the "Related Topics" section to see other related keywords that people are searching for. This can help you find even more niche markets to explore.
Once you've found a few promising keywords, you can use the "Compare" feature to see how they're performing against each other. This can help you decide which keyword is the best fit for your niche.
Part 1: Google Trends Case Study
Perform these steps as we go through the content so you can see the results for yourself and how the process works in real-time. Follow the steps 1a-1h.
1a. Begin by accessing the 'Google Trends' website for the region you want to search and enter your search phrase. For this demonstration, we will be using the phrase 'Dog Owner Gifts'
Using this Google Trends link, you will see a screen that looks like the one below. There is a graph and a table that shows the popularity of this phrase in different areas along with some VERY helpful information. Note that you will likely get different results because they change by the second!
1b. Check out the related topics and related queries.
The ' related queries' phrases can be used in your product titles and as long-tailed tags, assuming of course they relate to your product!
1c. Change the 'related query' tab from 'rising' to 'top' for more results.
The phrase that sparks my interest from these results is 'gifts from dog to owner'.
1d. Let's now use the 'compare' feature to compare the phrases 'dog owner gifts' and ' gifts from dog to owner'.
1e. Analyse the 'spikes' when these terms are used in greater volume. From this graph you can see that there are clear spikes (the red line is for 'dog to owner' gifts) in the holidays (Christmas and Valentine's Day) and again April-June (Mother's Day?).
1f. Cross over now to Amazon to do some product and customer research. Check to see what products they have available for the phrase 'from dog to owner gifts'. Note the reviews! This process of research along with worksheets is detailed in module 2 of my course.
You will see the following results via the link:
1g. Let's look at one product (the first one in my search related to the query)
Take a look at the title for this product and you will see everything we have just learned about the relevant keywords and 'seasons' for this product type!
"Best Dog Mum Gifts-Mothers Day Gift from Dog to Humans Gifts for Dog Owner Dog Mum Birthday Christmas Valentines Presents"
1h. Now look at the reviews to see what more we can learn.
Repeat the steps 1a-1h for each phrase that interests you and you'll be cracking new niches in no time. You can also use this strategy to improve and optimize your existing listings.
We can see from the few results here that moms and their daughters are buying these gifts for each other. You can use this information to better target your customer audience. You are aiming to reach moms and daughters with dogs and these phrases as such could add value to your listings and tags.
Gifts for dog owners:
Personalized dog lover gifts
Unique pet parent presents
Creative dog-themed gift ideas
Gifts for daughter with dog:
Sentimental daughter and dog gifts
Personalized presents for dog-loving daughter
Heartwarming daughter's dog gifts
Gifts for mom with dog:
Meaningful dog mom presents
Personalized mom and dog gifts
Unique gifts for dog-loving mom
Tips for using Google Trends for niche Zazzle product research
Use long-tail keywords.
Long-tail keywords are more specific than short-tail keywords, and they tend to have less competition. This makes them a better choice for niche markets.
Look for keywords that are on the rise.
This means that there is a growing interest in the topic, which is a good sign for your business.
For a more detailed guide on short and long-tailed keywords - hop over to this page!
Consider seasonal trends.
Some topics are more popular at certain times of year than others. For example, searches for "winter events" tend to spike in the fall and winter.
Do your own research. Don't just rely on Google Trends for your research. Take some time to look at other websites and social media channels to see what people are talking about - Module 2 all things niche covers everything you need including worksheets to record your data - so make the most of that information!
2.Picking Your Niche
Brainstorm Keywords: List down a variety of keywords relevant to your niche. Think like your potential buyers. What would they search for? Plug these keywords into Google Trends to compare their popularity.
Riding the Seasonal Waves: Some niches are seasonal. Use Google Trends to identify when interest peaks. This information can guide your product release schedule.
3. Finding the Hidden Treasures
Spotting Emerging Trends: Look for sudden spikes in the graphs. These might indicate emerging trends that you can capitalize on. For instance, if there's a sudden surge in searches for "galaxy-themed home decor," you might want to start designing galaxy-inspired Zazzle products.
Regional Insights: Google Trends offers insights into where your niche is most popular. This can be a goldmine for targeting specific regions with your Zazzle products.
4. Check out the Competition
Comparing Keywords: Use the "Compare" feature on Google Trends to pit different keywords against each other. This helps you understand which keyword has the upper hand in terms of popularity.
Steady vs. Spiking Trends: It's essential to differentiate between steady trends and short-lived spikes. Steady trends indicate a reliable market, while spikes might offer quick wins.
5. Refining Your Zazzle Product Ideas
Diverse Product Ideas: Based on your research, brainstorm a range of Zazzle products that cater to your niche. Don't be afraid to think outside the box!
Keyword-Driven Designs: Craft your product titles, descriptions, and tags around the keywords you've researched. This boosts your product's visibility in search results.
6. Keeping Your Finger on the Pulse
Regular Check-ins: Trends change, and so should your approach. Set aside time for regular Google Trends check-ins to stay on top of evolving interests.
Adapt and Thrive: Don't hesitate to pivot your product offerings based on new trends. Flexibility is key in the world of print-on-demand.
Congratulations, Google Trend Zazzlepreneur! 🎉
You've now unlocked the secrets of using Google Trends for niche Zazzle product research. Armed with this newfound knowledge, you're ready to create and curate Zazzle products that resonate with your audience's ever-changing interests. Remember, trends are like waves - they come and go. By harnessing the power of Google Trends, you're not just riding the waves; you're riding them with style and finesse.
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Happy Zazzling! 🛍️