PART 1 -introduction to Business Card Design
Yo yo Zazzlepreneurs!!
I am sooooooooooo excited to share this surprise extra with you. A Free Micro Course on Business Cards for Zazzle! So why am I putting the spotlight on Zazzle Business Cards?
There are major changes afoot in the world of business and social media Zazzlepreneurs and that means that customers will be shortly updating and restocking their business identity materials to reflect the changes. As such this micro-course is here to give you heads up on what's new in the world of business cards and who you should be targetting with your creations and designs!
And don't forget Zazzleprenuers, when you have a business card client, they are likely to become repeat customers! Not just reordering business cards on Zazzle but all their other business stationery. As such, while it is a huge and in some cases saturated niche there are plenty of gaps for fresh new designs and micro niches for you to fill!
It really is a great time to jump on the Business Card Template Niche via Zazzle.
✨Are you ready to shine? 🌟
I will be showcasing my favorite Business Cards and Business Card Designers on Zazzle in the content.
FREE PROMOTIONAL OPPORTUNITY FOR YOU!
You can showcase your business card creations in the comments. Ensure your product links include my referral code 238065638413579200 so I can share on my social media accounts for you.
Let's get creating Business Cards Zazzlepreneurs!
What's new in the world of social media that reflects a need for a new Business Card?
They've been around for a while now but there are still surprisingly few Business Card designs that have been updated with QR codes and now hot off the press we are seeing the rapid rise of new social media platform Threads! And if that's not reason enough for businesses ( a few million have already signed up to Threads) to update their business cards, we have just had news that Elon Musk is brewing up massive super app changes for Twitter (now Twitter 'X' – not a blue bird in sight)! And as such business cards are in for a radical overhaul! And for you that means a world of new opportunities.🚀
Customers will be reordering and refreshing their business cards to keep up with these exciting changes.
So, fellow Zazzlepreneurs, get ready to meet their needs and make a statement with your designs! Let's create business cards that leave a lasting impression and stand out in this dynamic digital landscape. Are you ready for the adventure? Let's go! 💪
Who Uses Business Cards in 2023? Don't we do all our business online now?
Despite the rise of online transactions many business types still use business cards because they network and meet clients face to face often in their professional dealings and if they have a brick-and-mortar business, they often have promotional materials such as flyers, brochures, and business cards handy for potential and existing customers to take away with them. Business cards can also be multipurpose in that they double as loyalty or VIP rewards cards. This increases the chance of repeat business and that their customer will keep hold of that all-precious contact card! You never know when they might use it to refer a friend.
So let's look at who is MOST likely to order business cards from you!
Small Businesses and Entrepreneurs
Trade Shows and Events
Hospitality and Tourism
Professional Speakers, presenters
Custom and Luxury Brands
Specific Business Card Niches - Linked to current products available via Zazzle. You can use this list to see the gaps in the market and where updates and fresh designs are required.
Now that you're convinced that Business Cards are a great opportunity for Zazzlepreneurs to create waves! Let's look at some basics of Business Card design
What information do I need to include on a Business Card?
Below is a list of the typical information you'd expect to find on a business card BUT Zazzlepreneurs be aware that in this day and age with the advent of QR codes, sometimes LESS is more. You do not need all this information. If one 'link' can guide a customer to every other 'link' ie social media platform you do not need to have them all added to the business card. BUT this is as much about educating your customers as it is about you in designing the cards.
TIP! Do both types for every business card niche and have one business card with 'it all' and one with a more minimalist approach.
Here's a list of the essential information and details typically found on a standard business card:
Physical Address: If applicable, include your office or business location's address.
6. Social Media Handles: Optionally, you can include icons or URLs for your social media profiles (e.g., LinkedIn, Twitter, Instagram, etc.) if relevant to your business.
7 .QR Code: A QR code can be included for easy access to your website or contact details through mobile devices.
8. Tagline or Slogan: If your business has a memorable tagline or slogan, consider including it to reinforce your brand message.
9. Optional Additional Information:
Certifications/Licenses: Display any relevant certifications or licenses, particularly for regulated industries.
Business Hours: If applicable, include your business's operating hours.
10. White Space: Leave some blank space on the card to avoid clutter and make it visually appealing.
TIP: Make sure the text is legible and easy to read. I find that adjusting my screen size to accurately reflect the dimensions of the business card allows me to properly see how clear the text is for the customer in terms of the size of the letters.